Lowe Sydney has bolstered its creative ranks by appointing senior creative team Matt Cramp and Sesh Moodley to work across all communication channels, from traditional advertising to digital to experiential.
The pair was previously at Leo Burnett Sydney for four years, where they worked on high-profile campaigns for Virgin Credit Card, NRMA, Canon and Colonial First State.
“Now more than ever, we need big creative thinkers with a progressive and experimental outlook, and in Matt and Sesh, these qualities seem innate. As such as they are perfect fit for our team here and will no doubt be a fantastic asset to the agency’s evolution,” Lowe executive creative director Dave Johnson said.
Both Cramp and Moodley are multi-award winning creatives who have worked in agencies in the UK as well as Australia.
“Dave Johnson is one of the few world-class creative directors in this country – and a really good bloke! We jumped at the chance to work with him, and the agency that produced LynxJet and MTV ‘Snoop’ – some of the best multi-platform creative work in Australia,” said Cramp.
Lowe and Rivet are very proud to announce that our campaign for MTV Australia - Welcome Snoop - has won the Most Outstanding Short Form Program at the ASTRA Awards.
The ASTRA’s are subscription television’s night of nights. More than 1000 people attended the gala event, created to recognise excellence in subscription television.
The One Show celebrates its 33rd year in NYC, and this year Lowe and Rivet’s “Welcome Snoop” campaign has been chosen as a finalist in two categories -
The Webby Awards is the Internet’s most respected symbol of success. The 12th Annual Webby Awards received nearly 10,000 entries from all 50 USA states and over 60 countries worldwide.
Winners are chosen by a global group including David Bowie, Harvey Weinstein, Matt Groening, Jamie Oliver, Internet co-inventor Vinton Cerf, RealNetworks CEO Rob Glaser, AKQA Global Creative Director Rei Inamoto, and R/GA CEO Bob Greenberg.
Nathan Lennon and Dave Gibson have recently returned from a two year stint in London, most notably at BBH, working on Vodafone and British Airways. Upon arriving back in Sydney they did a freelance spell at Publicis Mojo before making the trip down to The Rocks and delightedly joined Lowe and Rivet.
Copywriter Lennon enthuses “We’re incredibly happy to come in out of the rain, as it were, and nestle into a permanent role at Lowe Rivet, in what is an extremely exciting time for the agency. There’s a proper sense of opportunity here with a portfolio of great brands, a brilliant CD in Dave (Johnson), who has boundless creative energy and, refreshingly, an uncompromising shelter of support from the management right through to the account and strategic teams. There’s a heritage of brave, award-winning work in the Sydney office, and this is reflected in the confidence the (Lowe) network itself has in us to continue and build on this and we’d be immensely pleased if we can help make this happen.”
Nathan will take a senior role (Group Account Director) handling the newly won Unilever Ice Cream Business which includes Magnum. He will also handle the Football Federation of Australia Account. Lowe CEO, Stephen Pearson said “Nathan is a top class suit who is already well respected by the highly successful Unilever Ice Cream team. He handled their business for a number of years at McCann. Nathan shares the Lowe passion for creating High Value Ideas to make clients successful. I have no doubt he will have significant opportunity to do that with both FFA and the ice cream business.
Mark Ashley-Wilson will be representing Australia on the Interactive jury at the 49th Annual Clio Awards and Festival, to be held May 14-17 in Miami Beach.
Ashley-Wilson, Rivet’s Head of Interactive, was selected by Interactive Jury Chairman Matias Palm-Jensen of Stockholm agency Farfar. Farfar is ranked #1 digital agency in the world in the 2007 Gunn Report.
Ashley-Wilson said: “It’s really cool that Matias picked me to help out this year. After all, he’s the founder and CD of the best interactive agency in the world.
“The judging should be exciting, because the standard in interactive creative has really improved this year. Ad agencies have finally caught up, and real ideas are starting to shine through, not just technical brilliance.”
Lynx and Lowe & Rivet have made male soap use a crime and created a squad of beautiful women charged with reducing male soap use and turning guys on to Lynx Shower Gel.
We launched the Lynx Anti Soap Squad (L.A.S.S.) on radio and the web, using these mediums as the main drivers for a huge awareness campaign targeting a notoriously difficult group to reach — males aged 18 to 24.
Nathan will take a senior role (Group Account Director) handling the newly won Unilever Ice Cream Business which includes Magnum. He will also handle the Football Federation of Australia Account. Lowe CEO, Stephen Pearson said “Nathan is a top class suit who is already well respected by the highly successful Unilever Ice Cream team. He handled their business for a number of years at McCann. Nathan shares the Lowe passion for creating High Value Ideas to make clients successful. I have no doubt he will have significant opportunity to do that with both FFA and the ice cream business.
